• How to navigate through turbulent times?

    Are you interested in creating sustainable growth?
    Envisioning a workplace where both people and business thrive?


  • Business Coaching Services

    Taking you from where you are to where you want to be

    Leadership Coaching

    Are you stepping into your first leadership role or want to enchance your leadership skills? Leadership coaching focuses especially on the soft skills of effective leadership.

    Business Coaching

    As a business owner or manager you may long for someone to talk to in difficult situations. Be it people issues or business turbulance, a coach can be a trusted partner in the process and help you discover new perspectives.

    Career Coaching

    Life happens. Sometimes we feel stuck in our careers or face unexpected life events. Career coaching helps you sort out thoughts and come up with fresh ideas on how to move forward and build on your strengths.

  • Pic. Rimma Lillemägi

    Hello, nice to meet you!

    I am Heli Sirkiä, a personal development and business coach. I help people and companies achieve their desired goals and improve performance in a sustainable way.
    My approach to coaching is holistic and focuses on the potential and agency of individuals. I have a vested interested in:

    • purpose driven leadership
    • agility and resilience
    • change management
    • new opportunities
    • talent development
    • empathy as a leadership skill

    I have BBA and MBA degrees from Aalto University and have studied also in Uni Mannheim, Germany and St. Gallen, Switzerland. I am a Certified Business Coach and strong believer in life-long learning. I have also served as mentor and judge for various startup competitions.


    How to enhance psychological safety, and make corporate goals relevant on team and individual levels are questions that intrigue me. Let's explore together how we can foster creativity, well-being and productivity and have courage to create better businesses and society for all.

  • Testimonials

    Heli played a crucial part in my journey of the last 3 months, she opened my eys in terms of personal branding, inspired me to turn my work life upside down to start establishing my own company. Going out to change the world - why not. Boundaries to my future, I don't see them anymore, kiitos/thanks und Danke Heli.

    - Verena Rentrop, Chocolate Angel Oy


    Heli and her ElämänTimantti, personal branding and life management-tool, has helped me to create a brand, set personal goals and find venues to focus on to reach those goals. I had the chance to participate in the ElämänTimantti-pilot - I'm glad I took it.

    - Niko Mäkelä, Art Manager at Housemarque


    It's time to put the Human part back to Human Resources

    How happy are your employees and clients?

    Companies who have established a strong connection between their purpose, core values and day to day operations tend to be successful in the long run.

    Sustainable Leadership goes beyond traditional satisfaction metrics, it means building a sustainable culture for both short and long term.

    Let's explore together what this could mean to your business, and how we can find solutions to your most pressing challenges.

    If inspired, please request a free video call to discuss your specific situation in more detail.


    Getting clarity and creating the future you desire

    One time session or a longer coaching process?

    If you are new to business coaching, a strategy session is a great way to get a feel of the benefits of coaching. We go through your current situation and future desires in strictest confidentiality, set goals and create a powerful plan forward. For change management, a longer coaching is recommended.

    Possible areas to cover:

    • What is the situation and issue
    • The importance of the issue/problem
    • What else has been tried before
    • Desired outcome and time frame
    • Strategy how to get there
    • Criteria for evaluation for you and business

    The actual coaching is a longer prosess. Business coaching has a strong bias for action. Thought provoking questions and dialogue help gaining new insights to try out in real life. Coaching process may have a duration of 3-6 months with 5-6 biweekly or once a month meetings. Depending on your situation or goals, we can focus for example on leadership skills, career development, resilience or building employee engagement.  

    You are responsible for bringing in the issue and setting goals, I will guide the process. Together we explore possible options, and create a plan forward for sustainable change.



    Strategy session (2,5 hrs)

    This is a great way to start. We go through your situation, set goals and create a powerful plan forward.

    Personal coaching (5-6 x 60 min)

    Depending on your situation, we can have weekly or bi-weekly 1:1 video coaching sessions 60 minutes each. You will have custom assignments that support your personal and professional growth.

    One time session (60 min)

    In case you have a burning question or need a sounding board, you can also book one time or follow up sessions with clear action points or continue customized coaching as agreed.

    The real power is in the human experience. Let's explore together what this means to you, your team and your business, and how can we make an impact and create a more sustainable business and life.

  • Speaking & Workshops

    Challenge the status quo. Always.

    Keynotes and workshops are an excellent way to evoke new ideas. They bring insights and inspiration to your team meetings and customer events. A 45 minute fast-paced, information packed presentation will generate discussion and most likely also action. Here are some theme suggestions:

    How To Maximize Human Capital and Sustainable Growth

    In the future companies need to consider, how corporate, personal and community well-being is aligned long-term so that all can prosper. The presentation introduces concepts of Sustainable Reward Systems and Personal Development program with practical examples. It can be complimented with a 6 month company specific leadership development program.

    Women, Career and Impression Management

    Media and branding can be a double-edged sword for women. In career management women have more issues to consider than their male counterparts. This presentation focuses on the tools that impression management offers. It can help detect and manage unexpected pitfalls and opportunities in communication and career management.

    Personal Development - Sustainable Leadership and Life Design

    The benefits of personal branding go beyond self promotion or job search. How I see it, it is in essence personal development - defining your core strengths and setting professional intentions, so that you can grown and contribute to the world based on your true, natural gifts.


    Workshops are always customized for each client. For more information or a customized offer, please contact me at heli [a] helisirkia.com or + 358 50 3362529.

  • Blog

    While the English language blog is still 'work in progress' here are some of my thoughts about personal branding and social selling in Finnish.

    December 4, 2017 · asiantuntijabrändi,yritysbrändi,työnantajakuva,sosiaalinen media
    Kuinka voi markkinoida asiantuntijuutta ilman identiteettiä? No ei tietenkään mitenkään. ...
    November 28, 2017 · henkilöbrändäys,asiantuntijabrändi,imago,työnantajakuva,sosiaalinen media
    Kun olet kirkastanut päämääräsi ja osaamisesi, on aika tehdä suunnitelma, miten parhaiten viestit...
    November 20, 2017 · henkilöbrändäys,asiantuntijabrändi,imago,hyvinvointi,uravalmennus
    Henkilöbrändäys on prosessi, joka lähtee aina sisältä ulospäin. Se vaatii rohkeaa itsensä ja...
    More Posts
  • Ready to take the first step?

    If you would like to know more about the services and how they can be tailored to your specific situation, please provide a few details in the form below.
    You can also book a 15 minute video meeting directly:

    Helsinki, Finland.
    +358 50 3362529
  • Let's be sociable and connect!

    Life is too short for missing out on great ideas and people.