• Unleash the Collective Genius in Your Organization

    Maximizing Human Potential

    Building trust, innovation and well-being.

    Creating the environment where both people and business thrive.


  • Are you interested in....

    • Creating a culture of innovation, trust and openness.
    • Accelerating collective learning 
    • Increasing self-organizing team work
    • Improving interpersonal communication and use of digital channels
    • Building sustainable and profitable growth for people, business and the society. 

    Discover the 21st Century Holistic Business and Leadership Coaching

    If you're like me, you probably have a strong sense to use your skills and business to serve others. You may be interested in conscious capitalism and personal growth. You have developed your skills and gained experience in work life. Yet, you feel that there is more that you could bring to the world.

    I offer coaching programs and live workshops for committed, growth-minded professionals and organizations. For the bravehearted who want to make things happen and create value beyond profit. Interested in finding more? Let's connect and start the conversation.

  • Pic. Rimma Lillemägi

    Welcome, nice to meet you!

    I am Heli Sirkiä, a values-driven personal branding and business coach. I help people and companies define their authentic self and improve performance in a sustainable way.
    Instead of processes and traditional marketing driven branding, I start with values and potential of people, and help them grow into what they can be. For companies this means sustainable growth, for people proper image and skills development.

    I have BBA and MBA degrees from Aalto University and have studied also in Uni Mannheim, Germany and St. Gallen, Switzerland. I’m a strong believer in life-long learning and currently studying adult education at the University of Helsinki. In addition, have acted as mentor and judge for various startup competitions.

    I am also a founding member of My Data Global Organization and member of The Finnish Society for Research on Adult Education.

    Look forward to hearing from you.

    All the best,

  • Testimonials

    Heli played a crucial part in my journey of the last 3 months, she opened my eys in terms of personal branding, inspired me to turn my work life upside down to start establishing my own company. Going out to change the world - why not. Boundaries to my future, I don't see them anymore, kiitos/thanks und Danke Heli.

    - Verena Rentrop, Chocolate Angel Oy


    Heli and her ElämänTimantti, personal branding and life management-tool, has helped me to create a brand, set personal goals and find venues to focus on to reach those goals. I had the chance to participate in the ElämänTimantti-pilot - I'm glad I took it.

    - Niko Mäkelä, Art Manager at Housemarque


    Work with me

    Discover the Leader Within and Create the Life You Always Wanted.


    Diamond​ ​of​ ​Life​​ ​is a holistic 6 month program to discover your authentic self and align it with your intentions or new role in career changes.

    You will receive a pre-assignment before the program and we will work it from there forward. Every program is customized to match your objectives. Depending on your situation, we can have a weekly or bi-weekly 1:1 Skype or phone coaching sessions. You will have custom assignments that support your personal and professional growth. We will be covering for example following topics:

    • Defining your authentic self
    • Self-leadership and leading change
    • Aligning personal values and company values
    • Personal image that is a true reflection of who you are
    • How to improve your LinkedIn profile  
    • Writing compelling copy for your website or CV
    • Creating a blog and content strategy
    • Work-life balance 
    • Thriving physically, emotionally and financially

    In case you have a burning question or need a sounding board, you can book also book one time session.
    The price depends on the number of sessions in the program:

    • one time session 149€
    • bi-weekly 299€ / month
    • once a week 500€ / month

    The coaching program includes customized exercises and learning material. Live 1-2 day intensive coaching is available upon request.

    If you are serious about taking your career and business to the next level, drop me a line. Tell me a bit about yourself, your situation and expectations and we can book a conversation to see how I can help you move forward in creating your authentic brand for business and life.


    From Charismatic Leaders to Self-Organizing Teams

    Ready for your next move?

    Are you focused on growing your company, developing employee well-being or interested in creating a sustainable reward system? Then an individually tailored offer might be perfect for you. I would love to learn more about your situation, and explore how we can work together to find a solution that works best for you. Look forward to hearing from you!

  • Speaking & Workshops

    Challenge the status quo. Always.

    Keynotes and workshops are an excellent way to evoke new ideas. They bring insights and inspiration to your team meetings and customer events. A 45 minute fast-paced, information packed presentation will generate discussion and most likely also action. Here are some theme suggestions:

    How To Maximize Human Capital and Sustainable Growth

    In the future companies need to consider, how corporate, personal and community well-being is aligned long-term so that all can prosper. The presentation introduces concepts of Sustainable Reward Systems and Personal Development program with practical examples. It can be complimented with a 6 month company specific leadership development program.

    Women, Career and Impression Management

    Media and branding can be a double-edged sword for women. In career management women have more issues to consider than their male counterparts. This presentation focuses on the tools that impression management offers. It can help detect and manage unexpected pitfalls and opportunities in communication and career management.

    Personal Development - Sustainable Leadership and Life Design

    The benefits of personal branding go beyond self promotion or job search. How I see it, it is in essence personal development - defining your core strengths and setting professional intentions, so that you can grown and contribute to the world based on your true, natural gifts.

    Live Workshops

    Workshops are always customized for each client. For more information or a customized offer, please contact me at heli [a] helisirkia.com or + 358 50 3362529.

  • Blog

    While the English language blog is still 'work in progress' here are some of my thoughts about personal branding and social selling in Finnish.

    December 4, 2017 · asiantuntijabrändi,yritysbrändi,työnantajakuva,sosiaalinen media
    Kuinka voi markkinoida asiantuntijuutta ilman identiteettiä? No ei tietenkään mitenkään. ...
    November 28, 2017 · henkilöbrändäys,asiantuntijabrändi,imago,työnantajakuva,sosiaalinen media
    Kun olet kirkastanut päämääräsi ja osaamisesi, on aika tehdä suunnitelma, miten parhaiten viestit...
    November 20, 2017 · henkilöbrändäys,asiantuntijabrändi,imago,hyvinvointi,uravalmennus
    Henkilöbrändäys on prosessi, joka lähtee aina sisältä ulospäin. Se vaatii rohkeaa itsensä ja...
    More Posts
  • Interested in increasing motivation and performance?

    I believe that even the greatest achievements start from small steps. With right incentives and metrics both people and company are inspired to strive for their best performance. In the 45 minute information packed presentation "Redefining Leadership", you will learn more about values driven approach and how it can benefit your company. To find out more, please contact me with the form below.


    I am able to take only limited number of private VIP coaching clients, so if you are seriously committed to change, please fill out the form below. I will get back to you within 24 hours.

    Are you ready to take the first step?

    Helsinki, Finland.
    +358 50 3362529
  • Let's be sociable and connect!

    Life is too short for missing out on great ideas and people.

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